Archive for March, 2008

Business Networking as a Marketing Tool

Monday, March 24th, 2008

Recently, I interviewed Lorraine Lane of Lane Business Consulting (Brooksville, Florida; on the topic of how to effectively use business networking.

Lorraine specializes in working with business owners who are overwhelmed, frustrated, isolated and in crisis-management.

On the topic of business networking, Lorraine discusses the strategies she coaches on, including the five business card limit (yes, you read that right), using give-and-take in referrals and more. The interview runs approximately 50 minutes. You can download it or listen online.

Lorraine is also my co-host of the Marketing Q&A session, which will be recorded and available in the audio archives.

For more information, check out my website:

Everyday Edisons — Follow-up for Inventors

Friday, March 14th, 2008

If you want to learn more about the Everyday Edisons TV show casting call process (next is Chicago this Saturday, March 15th), be sure to check out the articles written in Stephen Key’s blog on (To find, just search on the show title.) In those articles, Stephen interviews a past participant in the show, discusses numerous tips and strategies for pitching your idea to the judges (including how to read between the lines of the instructions on their website: and shares insights gained from the judges and participating buyers. Some of the articles even have an audio option.

Even if you are not planning to attend this event, Stephen’s advice is still very useful to selling your idea in other situations.

Best wishes to those trying out in upcoming cities!