Archive for May, 2008

The Importance of Leverage in Marketing

Tuesday, May 27th, 2008

My latest interview is with Alicia Smith, founder of Alicia Smith Consulting & Training LLC, located in Bozeman, Montana ( I’ve taken marketing classes from Alicia at CoachVille and I’m familiar with her products and services, e.g., and

Alicia has a very practical approach to marketing. Throughout this interview, she discusses why a key theme of her business is leverage. As one example, she explains why she believes the term “passive revenue” (or passive streams of income such as books, CDs, tapes, etc.) is a bit of misnomer and why she prefers to use the term “leverage revenue.” She also shares her perspective on why market research is necessary to verify that a product can be implemented and used by a large number of people–rather than just our mothers. She talks about the importance of using DISC assessments with both her clients and in hiring, e.g. virtual assistants.

We also discuss tips from her 90DayMarketingMarathon program, i.e. the business use of email signatures, voice messages, and “Top Ten” articles. (Alicia even gave me an example of how I could revise my email signature to promote my teleclasses. Thanks again, Alicia!) She also talks about the importance of training our clients on how we want them to work with us. Plus, how some of our best ideas come when we take a break from our daily routine.

Alicia is the guest co-host for my Marketing Q&A in May, which will be recorded and available in the audio archives.

Check out my website for more information::