Business Networking as a Marketing Tool

Recently, I interviewed Lorraine Lane of Lane Business Consulting (Brooksville, Florida; http://www.lanebusinessconsulting.com) on the topic of how to effectively use business networking.

Lorraine specializes in working with business owners who are overwhelmed, frustrated, isolated and in crisis-management.

On the topic of business networking, Lorraine discusses the strategies she coaches on, including the five business card limit (yes, you read that right), using give-and-take in referrals and more. The interview runs approximately 50 minutes. You can download it or listen online.

Lorraine is also my co-host of the Marketing Q&A session, which will be recorded and available in the audio archives.

For more information, check out my website: http://www.cheryldowning.com/marketingqanda.htm.

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