My 100-Day Marketing Challenge

My friend Deb Dawson-Dunn of Get It Dunn began her annual 100-Day Challenge this past Monday, February 6 (; It ends on May 15. Deb has inspired me this year to participate with her on my own 100-Day Challenge.   My challenge objective is to write at least one blog post per week about marketing-related topics. This works out to approximately 14 posts over the 100 days. Although it does not sound like much, writing consistently has been an issue for me. The underlying challenge here is going to be writing almost daily in order to create even one blog post per week. Publicly making this commitment is intended to help hold me accountable during the challenge.

I invite you to join Deb and I by taking up your own 100-Day Challenge. Obviously, I would encourage you to do it around a marketing issue with which you might be struggling and want support. However, any area of your life–personal or business–is acceptable.

There is no “correct” way to take this challenge. You can customize it in any way that supports you. You might choose a different aspect of your business to work on, such as finance. Or, you might choose something personal, like getting more exercise. Or, perhaps you are tired of tolerating something, like a cluttered workspace or home.

Although it is true that the purpose of having the challenge last 100 days is to better support you in making a lasting change, you might not be fully prepared for that right now. In that case, you can even redesign the timeframe, so it works best for you. It might be shorter or longer. My only suggestion is that you choose a timeframe which will provide you with the maximum support and accountability. If you want to join Deb and I in this virtual endeavor, you might want to choose a timeframe that parallels the 100 day structure. In this case, examples of shorter timeframes might be three separate 30-day challenges (for 90 days) or 14 different weekly challenges. Examples of longer timeframes might be a quarterly (or 120-day) challenge, a 6-month or even a year-long challenge. If you decide on a longer timeframe, make sure you put together a supportive group of friends, family, and/or business associates to help you continue to move forward after the 100-Day Challenge concludes.

No matter how you structure this you will run into obstacles along the way, which will slow you down. One of the roadblocks most of us have is admitting when we feel stuck and then reaching out to ask others for constructive help and support. You want to choose people to support you who can also be your cheerleaders. When you have a group of people supporting each other, such as we are doing with the 100-Day Challenge, you will get to see how each person deals with their own obstacles. You will have the opportunity to help support them, as well as having them support you. If you need time to consider this, you might even join us part of the way through the 100-Day Challenge. Or, simply start your own challenge when you are ready.

I hope you will consider joining us. Best wishes on pursuing your own (marketing) challenge!

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